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| Photos by Danielle Kempen, Elza Wandler, Olivier Termijtelen, Maddie Raedts and Martine Johanna |
As some of you might know, next to my job as fashion editor for Fashiolista, my blog and my studies, I also give all the love, energy and time that I have left to the By AMFI Statement Store. Every year a dozen of promising Fashion & Branding students are chosen to be active members of store's By AMFI team. There are several teams; Concepting, PR, Sourcing, 3D Design and my team Graphic Design (which means together with Fashiolista M., I design flyers, press releases, hand-outs, logo's, invites and posters.). Our Programme Director J. often calls us lovingly her By AMFI's.
Every three months the store gets an extreme make over and the concept switches to something entirely new and fresh. We just had the opening of the first concept that the new generation worked on: Souvenir By AMFI. It was a huge success, and not just because of the amazing products, the wonderful art made by Martine Johanna or the cool installations, although that obviously contributed. I believe that the love and effort from the By AMFI's, guided by our amazing mentors J., T., and O., filled the entire store with an energy that gives the visitors an immediate shot of inspiration. And that's impressive, if I may say.
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| Photos by Danielle Kempen, Elza Wandler, Olivier Termijtelen, Maddie Raedts and Martine Johanna |
A little info about our new store concept Souvenir By AMFI (but make sure to check it out yourself at Spui 23, Amsterdam!) and some general info about the Statement Store:
Info
By AMFI is the Statement Store of the Amsterdam Fashion Institute that exhibits and sells products of our talents; students, teachers, alumni and friends. By AMFI is a community working together with the industry and society. Every 3 months a new concept is made up and a new environment is created, with new products from both inside and outside AMFI. Every theme is organized and realized by our young AMFI professionals, often reflecting a current theme in school.
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| Photos by Danielle Kempen, Elza Wandler, Olivier Termijtelen, Maddie Raedts and Martine Johanna |
Souvenir
Souvenir By AMFI is our new store concept that brings you back to your childhood memories. The concept is inspired by Martine Johanna’s art and current illustrations. Symbols and organic shapes, but also fashion and art, the planet, life, love and death, are sources of inspiration to Martine Johanna. These aspects will be central in the store, and together with our specially sourced products they will bring the store to life.
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| Photos by Danielle Kempen, Elza Wandler, Olivier Termijtelen, Maddie Raedts and Martine Johanna |
Just a handful of some of the amazing brands you can find in our Store:
[click on the brand's name to see its website]
[click on the brand's name to see its website]
Want to see us work? Check the Store on Wednesday nights!
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