Inner frustration

So. What to do when you're angry...? Several times today I've feared an explosion when confronted with those that have caused my bad temper. I have been frustrated to the bone these past days, and I know for a fact that if my classmates were to read this post, they can only guess why. Yes, it's study related.

Anyhow, I do find ways to deal with my aggressiveness: the kitchen has never looked cleaner, the bathroom had a make over and I washed my hair three times to calm down under the shower. That may seem a little absent minded, but although I am exhausted because of the inner frustration, I feel sharp and alert. I did however need something to cheer me up. And whenever I feel like this, there's only two things that can calm me down and put a serene smile on my face: an unlimited gift card to spend at a certain French maison at rue Cambon; or - much easier and way cheaper - pretty photography.

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Souvenir By AMFI: if only I could bring back those days...

Photos by Danielle Kempen, Elza Wandler, Olivier Termijtelen, Maddie Raedts and Martine Johanna

As some of you might know, next to my job as fashion editor for Fashiolista, my blog and my studies, I also give all the love, energy and time that I have left to the By AMFI Statement Store. Every year a dozen of promising Fashion & Branding students are chosen to be active members of store's By AMFI team. There are several teams; Concepting, PR, Sourcing, 3D Design and my team Graphic Design (which means together with Fashiolista M., I design flyers, press releases, hand-outs, logo's, invites and posters.). Our Programme Director J. often calls us lovingly her By AMFI's.

Every three months the store gets an extreme make over and the concept switches to something entirely new and fresh. We just had the opening of the first concept that the new generation worked on: Souvenir By AMFI. It was a huge success, and not just because of the amazing products, the wonderful art made by Martine Johanna or the cool installations, although that obviously contributed. I believe that the love and effort from the By AMFI's, guided by our amazing mentors J., T., and O., filled the entire store with an energy that gives the visitors an immediate shot of inspiration. And that's impressive, if I may say.

Photos by Danielle Kempen, Elza Wandler, Olivier Termijtelen, Maddie Raedts and Martine Johanna

A little info about our new store concept Souvenir By AMFI (but make sure to check it out yourself at Spui 23, Amsterdam!) and some general info about the Statement Store:



Info
By AMFI is the Statement Store of the Amsterdam Fashion Institute that exhibits and sells products of our talents; students, teachers, alumni and friends. By AMFI is a community working together with the industry and society. Every 3 months a new concept is made up and a new environment is created, with new products from both inside and outside AMFI. Every theme is organized and realized by our young AMFI professionals, often reflecting a current theme in school.

Photos by Danielle Kempen, Elza Wandler, Olivier Termijtelen, Maddie Raedts and Martine Johanna

Souvenir
Souvenir By AMFI is our new store concept that brings you back to your childhood memories. The concept is inspired by Martine Johanna’s art and current illustrations. Symbols and organic shapes, but also fashion and art, the planet, life, love and death, are sources of inspiration to Martine Johanna. These aspects will be central in the store, and together with our specially sourced products they will bring the store to life.

Photos by Danielle Kempen, Elza Wandler, Olivier Termijtelen, Maddie Raedts and Martine Johanna

Just a handful of some of the amazing brands you can find in our Store:


[click on the brand's name to see its website]

by 1 oak

NON by Kim

Ted Noten

Studio Ruig
Barbara de Ru

Individuals
Barbara Munsel
Clare Creemers
Hilde Eijgenraam

Want to see us work? Check the Store on Wednesday nights! 

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Let's bring the circus to AIFW: Individuals AMFI

Being the proud AMFI student that I am, I was very anxious seeing what my fellow students designed for our own label, Individuals. I must say, I definitely liked some things, but wasn't blown away by the entire collection.

The music reminded me of the circus, and so did the make up: big spidery eyes combined with bright green, orange and pink eyeshadow, a dog (?) painted over the face of a model gave it that surreal circus touch. The looks varied from wide satin dresses in salmons, nudes and whites, combined with accessories in deep colours as fuchsia, turquoise and purple, to more sporty swimwear, still in those same three deep colours. Individuals did a good job, as after the show I found out the theme was indeed circus!

I didn't quite like the bra straps right above the knee though, as well as the bright knee caps in the beginning of the show. To me, they seemed a bit useless, and it looked a bit over-accessorized. I'm never a fan of very bright colours though, so the last bit of the show was more my taste: heavy gold and grey satin duchesse little blazers, a very feminine brown crocodile tail coat, and a beautiful black and beige printed silk fringed scarf. The best looks of the evening to me were the long silk coat and the black rope tied top. In combination with the bright and dramatic make up, (see the pictures at the beginning of this post) they were absolute winners.

Final conclusion: I think Individuals definitely succeeded in portraying their main theme, the circus. The bright coloured looks weren't really my taste, therefore I am more enthusiastic about the looks that had blacks, whites, nudes, salmons and beige tones, and heavy make up. I do think that musicwise Individuals could've been more original. The switch from one music to the other wasn't very smooth, which didn't build on the professional level.

Photos: Team Peter Stigter